2025 Sanitary Paper Product Manufacturing Industry Market Research Report (2025)

Publish Date: March 2025
Updated Tariff & Recession Risk Analysis and Forecasts

This 63-page market research report provides a comprehensive analysis on the $14.9 billion sanitary paper product manufacturing market in the United States. With more than one hundred industry analyses and data sets, this report is one of the comprehensive assessments of the industry. The report covers 2016 to 2024, with updated forecasts for 2025 and 2029 taking into account potential policy implications from the new administration. The base data is sourced from extensive business surveys completed by the majority of companies in the sanitary paper product manufacturing industry.

This report has the in-depth industry insights you are looking for as it covers market size & growth, in-depth OPEX analysis on 26 categories, extensive financial analysis, forecasts on 100+ data sets, plant inventory analysis, 31 balance sheet benchmarks, segmentation by business size and structure, industry concentration analysis, production material costs, profitability analysis, state metrics analysis, plant capacity analysis, employee role analysis, inflation trend benchmarks, wage analysis, in-depth productivity analysis, and much more.

2025 Sanitary Paper Product Manufacturing Industry Market Research Report (1)

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Report Format

The 2025 U.S. Sanitary Paper Product Manufacturing Industry Market Research Report is 63 pages of deep insights into the trends, dynamics, and forecasts shaping the industry. This market research report is utilized by professionals to gain a deep understanding of the industry for business planning, forecasting, OPEX benchmarking, industry analysis, growth initiatives, financial analysis, plant capacity planning, market analysis, business valuations, organizational benchmarking, sales & marketing analysis, productivity benchmarking, identifying operational efficiencies, wage and pay analysis, and more.

Below are a few page images from the report and check out the table of contents for a complete overview.

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2025 Sanitary Paper Product Manufacturing Industry Market Research Report (4)

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Industry Description

This U.S. industry includes companies primarily engaged in converting purchased sanitary paper stock or wadding into sanitary paper products, such as facial tissues and handkerchiefs, table napkins, toilet paper, towels, disposable diapers, sanitary napkins, and tampons.

NAICS Code: 322291

Number of Companies: 104

Number of Plants / Facilities: 130

Total Employees: 19,067

Market Size: $14.9 billion

Product Lines Covered

Disposable diapers and similar disposable products, made from purchased sanitary paper stock or wadding
Sanitary tissue paper products, made from purchased sanitary paper stock or wadding
Sanitary paper product manufacturing, nsk, total

Table of Contents

Review the table of contents of the Sanitary Paper Product Manufacturing Report below to understand the extensive statistical data sets in this report and why thousands of executives, consultants, bankers, accountants, and other professionals trust Kentley Insights for their market research needs.

1-2 – Report Overview & Contents

3 – Industry Overview
– Data Sources
– Industry Definition & Examples

4 – Industry Synopsis – Revenue & Growth

5 – Industry Synopsis – Costs & Profitability

SECTION ONE
REVENUE & GROWTH ANALYSIS

7 – Market Size Details
– Industry Revenues
– Companies
– Facilities
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts

8 – Growth Benchmarks
– Sales per Company
– Sales per Plant
– Plants per Company
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts

9 – Product Lines Revenue
– Percentage of Revenue from Product Lines

10 – BCG Matrix – Net Income vs. Revenue Growth
– Subsectors vs. Industry

11 – Total Industry Sales by Month & Year
– 2020-2024 Sales per Month

12 – Inventory Value by Month & Year
– Inventory Value per Month for 2020-2024

13 – Months of Inventory
– Months of Inventory per Month for 2020-2024

14 – Sector Revenue by Segments
– Concentration Segments by Top Companies
– Business Size Segments
– Business Structure Segments

15 – Market Size by State
– Industry Revenue by State and Rankings

16 – Market Size as a % of State GDP
– Sales as a Percentage

17 – Industry Sales as a % of State Manufacturing
– Sales as a % of Income

18 – Industry Segmentation by Business Size
– Sales as a % of Income

19 – Industry Segmentation by Business Size
– Business Size Segments – 1-4, 5-9, 10-20, 21-50, 51-100, 101-250, & 250+ employees
– Companies, Facilities, Sales, Employees & Payroll

20 – Industry Segmentation by Concentration (Top 50 Companies)
– Concentration Segments – Top 4, 5-8, 9-20, & 21-50 companies
– Companies, Facilities, Sales, Employees & Payroll

21 – Industry Market Share of Top 50 Companies
– Market Share & Total Revenue for 2019 versus 2024

22 – Subsector Market Share of Top 50 Companies
– Market Share & Total Revenue for 2019 versus 2024

23 – Industry Segmentation by Business Structure
– Business Structure Segments – C-Corporations, S-Corporations, Partnerships, & Sole Proprietorships
– Companies, Facilities, Sales, Employees & Payroll

24 – Revenue per Company by State
– Revenue per Company

25 – Revenue per Company by Segments
– Business Size, Concentration, & Structure

26 – Revenue per Facility by State
– Sales per Facility & State Ranking

27 – Revenue per Facility by Segment
– Business Size, Concentration, & Structure

28 – Subsector Growth
– Sales and 5-Year Growth

29 – Subsector Statistics
– Sales per Company & Facility, and 5-Year Growth

30 – Consolidation Analysis
– 5-Year Growth of Companies & Locations

31 – Employment Consolidation Analysis
– 5-Year Growth of Employee Statistics

32 – Subsector Consolidation Analysis
– Number of Companies
– Number of Facilities
– 5-Year Growth

33 – Subsector Consolidation Analysis
– Facilities per Company
– Employees per Company
– 5-Year Growth

SECTION TWO
COST, CAPITAL & PROFIT BENCHMARKS

35 – Profitability & Financial Ratio Analysis
– Percent of Companies that are Profitable
– Average Net Income as a Percent of Revenue
– 10 of the Top Financial Ratios

Page 36 – Balance Sheet Metrics
– Assets and Liabilities indexed to industry revenue at 100
– Current & Non-Current Assets: Cash, Notes & Accounts Receivable, Allowance for Bad Debts, Inventories, Treasuries & Securities, Other Current Assets, Loans to Shareholders / Mortgage, Other Investments, Depreciable Assets, Accumulated Depreciation, Land, Intangible Assets (Amortizable), Accumulated Amortization, Other Assets
– Short-term, Long-term Liabilities, & Net Worth: Accounts Payable, Mortgages, Notes, Bonds due in less than 1 Yr., Other Current Liabilities, Loans from Shareholders, Mortgages, Notes, Bonds > 1 Yr., Other Liabilities, Capital Stock, Additional Paid-in Capital, Retained Earnings, Cost of Treasury Stock

37 – OPEX
– Industry OPEX
– Industry Revenue vs. OPEX Growth
– OPEX as a Percent of Revenue
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts

38 – OPEX by Company & Plant
– OPEX per Company
– OPEX per Facility
– Revenue vs. Expenses Growth per Plant
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts

Page 39 – OPEX Detail
– Employee Expenses: payroll, insurance, pension, defined contribution plans, fringe benefits, temps
– Cost of Materials: materials, parts, containers, packaging, cost of resale, electricity and fuels, contract work
– Buildings and Equipment: capex for equipment, rental or lease for equipment, capex for buildings and structures, rental or leases, repair and maintenance
– Other Operating Expenses: professional and technical services, IT software and hardware, data processing and communications, advertising, refuse removal, taxes and license fees, other
-Inventory Breakdown: finished goods, work-in-progress, materials and supplies

40 – Production Material Costs
– Top Production Material Costs Breakdown
– % of Total Production Material Cost

41 – Producer Pricing Index
– Annual PPI – Indexed to 2006
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts
– Monthly PPI Figures for the Past 4 Years

42 – Plant Utilization & Hours
– Plant Utilization Rate
– Plant Operational Hours per Week
– 2021-2024 Historical Figures by Quarter

43 – Reasons for Non-Full Production
– 7 Categories Quarterly Survey Results for Past 2 Years

44 – Productivity & Industry Employment
– Revenue per Employee
– Total Industry Employees
– Employees per Company
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts

45 – Employee Productivity by Segments
– Business Size, Concentration, & Structure

46 – Employee Productivity by State
– Revenue per Employee

47 –Subsector Sales & Payroll per Employee
– Absolute & 5-Year Growth

48 – Industry Payroll
– Payroll per Employee
– Payroll per Company
– Payroll per Plant
– Trend Analysis 2016-2024
– 2025 & 2029 Forecasts

49 – Payroll per Company by Segments
– Business Size, Concentration, & Structure

50 – Payroll per Plant by Segments
– Business Size, Concentration, & Structure

51 – Payroll per Employee by Segments
– Business Size, Concentration, & Structure

52 – Payroll per Employee by State
– Payroll per Employee

53 – Organizational Composition
– % of Employees for 27 Job Categories
– Management & Finance
– Sales & Marketing
– Technology, Engineering, Science
– Service, Support & Training
– Operations

54 – Job Categorization Pay Ranges
– Management & Finance
– Sales, Service & Marketing
– Operations
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%

55 – Top 20 Jobs Breakdown
– Percent of Total Employees

56 – Top 20 Jobs Pay
– Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10%

57 – Employees per Company by Segments
– Business Size, Concentration, & Structure

58 – Employees per Plant by Segments
– Business Size, Concentration, & Structure

59 – Facilities per Company by Segments
– Business Size, Concentration, & Structure

60 – Total Employment by State
– Number of Employees

61 – Population to Every Employee by State
– Number of Residents to Industry Employee
– State Rankings

62 – Employees per Facility by State
– Average Number of Employees per Facility
– State Rankings

63 – Overview of Kentley Insights

Data Source & Forecast Methodology

For this report, the core data is sourced from comprehensive business, operational, and economic surveys conducted by government and private institutions and filled out by a statistically significant number of companies in the sanitary paper product manufacturing industry. The forecasts in the report are modeled by our research analysts using the latest economic forecasts, industry analysis, and historical trends.

Download a Sample Report

Below is a free sample report download. The 2025 Sanitary Paper Product Manufacturing Industry Report has the same layout and data sets as the sample report.

Report Details

Report: Sanitary Paper Product Manufacturing Industry Market Research Report

Number of Pages: 63

Format: PDF

Price: $295

Support Contact:
Email us at support@kentleyinsights.com
Call us at 1-800-613-3611

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Industry Jobs Analyzed

Miscellaneous Production Workers
Laborers and Material Movers, Hand
Printing Workers
First-Line Supervisors of Production and Operating Workers
Cutting Workers
Industrial Truck and Tractor Operators
Packaging and Filling Machine Operators and Tenders
Industrial Machinery Installation, Repair, and Maintenance Workers
Sales Representatives, Wholesale and Manufacturing
Shipping, Receiving, and Traffic Clerks
Customer Service Representatives
Inspectors, Testers, Sorters, Samplers, and Weighers
Maintenance and Repair Workers, General
Miscellaneous Assemblers and Fabricators
General and Operations Managers
Driver/Sales Workers and Truck Drivers
Painting Workers
Industrial Production Managers
Designers
Extruding, Forming, Pressing, and Compacting Machine Setters, Operators, and Tenders

Material Cost Categories

Paper and paperboard products
Nonwoven textile fabrics, including knits, felts, etc.
Materials, ingredients, containers, and supplies, nsk
Cost of all other materials and components, parts, containers, and supplies consumed
Thermoplastic and thermosetting resins and plastics materials
Wood pulp
Plastics products (including packaging, foam products, film, sheet, rod, tube, fabricated shapes, bottles, etc.)
Adhesives and glues

Kentley Insights Clients

All the top consulting firms, banks, accounting firms, private equity firms, and many of the Fortune 1000 depend on Kentley Insights for their in-depth market research needs.

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